INTRODUCTION The main function of a trademark is showing the commercial origin of the product; however with the expansion of the transportation, communication and high amount of investments in trademark images in global dimension, this aim becomes inadequate for the new coming functions. Anti-dilution protection aims to protect the marketing power of the trademark which … Read more
This Tuesday, a California federal court in Los Angeles refused to dismiss DC Comics Inc.’s (“DC”) trademark lawsuit against Mad Engine, Inc. (“Mad Engine”) in connection with the business’ humorous take on DC’s iconic Superman shield logo. Can a business use someone else’s design or logo in jest? DC’s Trademark Lawsuit Mad Engine is a … Read more
To permit our clients to capitalize on their brands and trademarks, Şenel Patent attorneys assist our clients in identifying, evaluating, and protecting important trademark properties to help them achieve the most effective protection for their proprietary trademarks and service marks. Further, we help our clients develop coherent brand strategies for registering and protecting their marks, in both … Read more